Your Fourth Day in MITO: One Real Brief, Start to Finish

Day 4 of 8 in the MITO onboarding series. See all eight days →

Day three kept a character, a place and a product looking like themselves. Today is the same idea one level up: keeping a whole campaign looking like itself, no matter who on your team is typing.

The example is MITO Peach Fizz, a fictional sparkling drink running a summer campaign. Same can, same prompt, run twice. Once with brand guidelines in the project and once without.

A real brief, start to finish, in three minutes.

Gather three things first

Before you open a project, put your hands on:

The brand guidelines PDF. Logo, colours, packaging, tone, do’s and don’ts.
The campaign brief. Goal, audience, constraints, deliverables.
Any script or copy you already have. Even a rough one.

Then drag all three onto the canvas. This is the whole trick, and it happens before the first generation rather than after the fifth disappointing one.

What happens next is not a prompt

Director reads the PDF and starts pulling things out of it. The can and the branding come out as reference images, so every shot is working from the real product.

Then it writes a shot plan from the brief: the style, the campaign objective, the deliverables, and every image and video the piece needs.

Read the plan. If something is off, say so in the chat. The walkthrough asks for a second version and runs with Plan 2, which took one sentence.

From there everything you generate draws on that context. Character sheets, locations, keyframes, the hero can. The slogan lands where the guidelines put it, because the guidelines are in the room.

The comparison

The second project in the film has only the product images uploaded. Same can, similar prompts.

The colours drift. The scenes turn into generic summer. The slogan and the layout stop matching the brand.

Nothing in that project is wrong, exactly. It just is not the campaign.

It holds as the work grows

Because the guidelines sit in the project rather than inside one prompt, the campaign survives expansion. The 16:9 cuts become 9:16 for social. New flavours arrive, pineapple, orange, green apple, and they arrive on brand without anyone re-explaining the brand.

That is the part that matters for a team. The next person who opens the project inherits the rules.

Three habits for teams

Upload the guidelines before you generate anything. Not after the first round.

Keep prompts short and describe the shot, not the brand. The brand is already there.

When a result breaks a rule, point at the rule. Say “this is not the packaging in the guidelines” in the Director chat rather than rewriting your prompt. Fixing it at the guideline level fixes it for everything after, which is also how on-brand ads stay on brand past the first one.

Before you close the tab

Upload your real brand guidelines and one real brief. Not a test one. The one on your desk.

Then generate the same shot twice. Once in that project, once in an empty one with nothing but a product photo. Put the two results next to each other. That comparison is the whole argument, and you will have made it yourself in about ten minutes.

Tomorrow is sound: cloning a voice, and generating music and effects.

The short version. Guidelines, brief and script go in first. Director turns them into a shot plan you can argue with. After that, describe the shot and let the project handle the brand.

All of these walkthroughs are inside MITO too, under Tutorials in the sidebar.

Open a project and upload your guidelines →

Frequently asked

What should I upload before I generate anything?

Three things. Your brand guidelines PDF, with the logo, colours, packaging, tone and the do’s and don’ts. Your campaign brief, with the goal, the audience, the constraints and the deliverables. And any script or copy you already have. Upload them first, before the first generation, because everything after that reads from them.

What does Director actually do with a brand guidelines PDF?

It reads it and pulls usable assets out of it. In the walkthrough it lifts the can and the branding out of the PDF as reference images, so every shot is working from the real product rather than an approximation of it. It also tightens the script against the tone section.

What is a shot plan?

A full written plan generated from your brief and guidelines: the style, the campaign objective, the deliverables, and every image and video the piece needs. It is editable by conversation. If something is wrong, say so in the chat and ask for another version.

Can I ask for a different plan if the first one is off?

Yes, and you should. The walkthrough asks for a second version and works from Plan 2. Reading the plan and pushing back on it is cheaper than generating against a plan you do not agree with.

What is the difference between uploading product images and uploading guidelines?

Product images fix what the product looks like. Guidelines fix everything around it. In the side by side, the product-images-only project keeps the can but the colours drift, the scenes turn generic, and the slogan and layout stop matching the brand. With the guidelines in the project, every frame reads as the same campaign.

Do the guidelines carry over when the campaign grows?

Yes, because they live in the project rather than in a prompt. The same project produces the vertical cuts for social and the new flavour variants without being re-briefed each time.

How should prompts change once guidelines are uploaded?

Get shorter. Describe the shot, not the brand. The brand is already in the room. If a result breaks a rule, point at the guideline in the Director chat rather than rewriting the prompt, because that fixes it for everything that comes after as well.

Does this work for a team, or only for one person?

It is mainly for teams. The point of putting the rules in the project is that the next person to open it inherits them, so output does not depend on who happens to be prompting that day.