Crafted Stories
Case studies and narrative deep-dives into creative projects.
Conspiracy Gnome: one unbroken shot, consistent AI character
One take, no cuts, zero character drift. The pipeline, the full prompt, and the three things that fought back.
Crafted Stories: Movistar World Cup
How we built a national AI manifesto for Movistar: a 120-second spot generated almost entirely with AI.
Behind the Screen: Creating "The most important part of the season...is the preseason"
A specific kind of storytelling that needs no dialogue: texture, contrast, and the weight of human effort.
Crafted Stories: WHYN launch campaign
How we built a luxury raffle system that generated 1.75 million organic views — the full workflow breakdown.
Crafted Stories: Humanx
How we found a four-act story hiding inside a conference. The Humanx project — from brief to delivery.
Crafted Stories: Movistar
How we designed and produced a living nativity scene for Movistar's holiday campaign, from universe design to broadcast delivery in fifteen days.
Crafted Stories: Laura Lopez Tomas
Staying close to the tool: how Laura Lopez Tomas met MITO from the inside and made it part of her career.
Crafted Stories: Christian Calleja Gonzalez
Building systems that hold the image: Christian Calleja on structure, control, and creating with MITO.
Crafted Stories: Carlota Seller
@carlotaseller / L'Appel: how one creator's research into AI and fashion turned into a collaboration with MITO.
Crafted Stories: DELLAFUENTE film process
How we crafted Dellafuente's ten-year film and merch system in a single AI workflow that keeps the codes intact while accelerating production.