Device launches, three ways — Vol. 5
A daydream, a stage catch and a screen you can feel.
The break-out
CharacterPOV, first-person perspective: looking down at a young man's hands, a bright pink-and-blue cardigan sleeve and a yellow beanie visible at the edges of frame, sitting on a yellow sofa in a colourful modern living room. The hands pick up a folded purple foldable phone carrying the MITO wordmark from the coffee table, unfold it horizontally, and hold it up. The camera looks directly at the screen from his point of view as immersive environmental elements break out of it into the real world and physically hit the viewer.
Shot sequence
0–5s
Ocean: water splashes directly out of the screen into the camera, soaking his hands and cardigan sleeves and dripping down.
5–9s
Jungle: lush green foliage grows rapidly out of the screen around his hands while a green python slithers into frame over his shoulder.
9–13s
Desert: sand and dust blow out of the screen toward camera, and his hands reach up in POV to block it as coughing is heard off-screen.
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