curated log
The Curated Log XXXIV
On authorship, the question of intent, and the work that answered it this week.
We keep returning to the same question: what makes something authored?
It’s not about how much a human touched it. It’s about whether there was an intention that survived the making.
This week
The La Folie challenge launched. Fifty-three entries in the first 48 hours. Three of them stopped us completely.
What made those three different wasn’t technical quality — it was that you could feel the argument underneath the image. Someone had decided something before they generated anything.
On the edge of the field
AI video generation is getting faster. The generation-to-quality ratio is improving weekly. This will not slow down.
What won’t improve automatically: taste, restraint, the willingness to throw away a technically perfect image because it doesn’t serve the work.
These are human problems. They’ve always been human problems.
Recommended
If you’re feeling lost in the tooling, stop and write the brief. One paragraph. Three constraints. Then open the software.
The brief is not administrative. It’s the creative act.
More next week.
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